Create lead and application pages

Choose the destination’s job#

The main sales page explains the offer. A lead page collects interest or delivers a next-step invitation. An application page collects qualification information for your review. You can create focused pages without rebuilding the main sales page.

Use Lead capture in Marketing when the goal is signups or applications. Choose the page that matches the promise in your campaign.

Create a private page draft#

1. 1

   Choose a lead or application page in the page manager.

2. 2

   Write a clear reason to complete the form and an accurate thank-you message.

3. 3

   Set the form fields or application questions.

4. 4

   Preview the page and its destination.

5. 5

   Publish only when the page and follow-up process are ready.

Explain what the form does#

Marketing consent is optional and starts unchecked on lead forms. Submitting contact details for a request is different from consenting to an ongoing marketing sequence.

Applications require an explanation of review and the next step. Submission does not book a call, take payment or grant access. Do not send applicants to a purchase or calendar destination that your process cannot support.

Connect follow-up and results#

Lead responses appear in Customers. Campaign assets should point to the selected page. Review email readiness before activating automated follow-up, and use approved manual delivery when platform sending is unavailable.

Use Results to inspect the measured journey for the same product and campaign. A signup is interest; it is not a purchase or proof that a buyer will pay.