Choose a product format

Choose by what the buyer receives#

A format sets up a suitable authoring and delivery structure. Start with the simplest format that supports the work, rather than choosing a full course for every idea.

• Book, guide and playbook: structured written material, processes and original resources.
• Designs & printables: editable invitations, colouring books, posters, worksheets and graphics with printable downloads.
• Mini course: a focused outcome with a short lesson sequence.
• Full / video course: modules, lessons and your recordings.
• Template kit: reusable original files with tool compatibility and instructions.
• Challenge: a sequence of tasks and completion criteria.
• Consulting or coaching: preparation, intake, sessions and service policies.
• Community: member onboarding, channels, rules and an ongoing member promise.
• Custom: a delivery structure for a product that needs a different combination.

Choose how to start#

Manual creation lets you write your own structure. Upload existing content preserves your original material as the starting point. AI can propose structure or copy when enabled, but should not invent your teaching experience or customer results.

For an existing PDF or template, an upload-first product may be enough. For a recorded course, organize the lessons and attach the recordings you want customers to receive.

Write a concrete promise#

Describe who the product is for, what it includes and the action the customer can take after using it. Keep uncertain results framed as goals, not guarantees.

Use the same facts in your sales page, shared brief and checkout summary. A format is not a substitute for clear scope, refund terms and support expectations.